NEW DEVICE ONBOARDING
LENOVO WELCOME
Lenovo Welcome is an application that appears to new Lenovo device owners. When a user first starts their new device they go through the Microsoft Onboarding and then the Lenovo Onboarding for Consumer, Small Business and Legion (gaming brand). I redesigned the application based on experience, research, customer feedback, user testing, and strategizing with the product owner.
EMPLOYER:
Lenovo
TOOLS USED:
Illustrator, Photoshop, Adobe XD, Usertesting.com, Qualtrics, Design System, and After Effects
ROLE:
Lead UX/UI Designer, Researcher, Collaborator across cross-functional team
PROBLEM STATEMENT
A majority of users were dropping off and not taking advantage of the offers within the onboarding experience, nor were they registering their devices. The experience was inconsistent with Lenovo’s branding and the offers were not personalized to the user.
SOLUTION
A personalized solution that would drive more adoptions thru registrations, upgrading warranty, applications, offers, and exploration.
OUTCOME
Through continued research, a majority of users saw the value in most of the onboarding experience. Which increased the overall completion of the onboarding experience and increased revenue and customer sentiment.
