NEW DEVICE ONBOARDING
Illustrator, Photoshop, Adobe XD, Usertesting.com, Qualtrics, Design System, and After Effects
Lead UX/UI Designer, Researcher, Collaborator across cross-functional team
A majority of users were dropping off and not taking advantage of the offers within the onboarding experience, nor were they registering their devices. The experience was inconsistent with Lenovo’s branding and the offers were not personalized to the user.
A personalized solution that would drive more adoptions thru registrations, upgrading warranty, applications, offers, and exploration.
Through continued research, a majority of users saw the value in most of the onboarding experience. Which increased the overall completion of the onboarding experience and increased revenue and customer sentiment.