Senior Product Designer

Chewy| Raleigh, NC (Remote)| February 2023 – present

Lead high-impact, end-to-end product design initiatives across authentication, fraud, membership, and seasonal experiences for a leading e-commerce platform serving millions of customers; currently lead design efforts for a B2B veterinary ordering marketplace, while driving accessibility leadership and cross-functional collaboration to deliver innovative, scalable solutions.

• Delivered 50+ feature launches across authentication, Chewy+, and Chewy Claus, driving platform innovation and supporting measurable business growth through high-quality, scalable design execution
• Led passwordless authentication initiatives, achieving a 96.5% passkey sign-in success rate, increasing overall sign-in success from 89.1% to 91.8%, and reducing customer support contacts by 43% YoY
• Accelerated adoption of modern authentication by launching passkey sign-in and account creation, resulting in 100K+ passkeys added YTD and 17% of accounts becoming fully passwordless
• Drove 65% growth in Chewy+ membership through redesign of the dashboard and implementation of personalized, contextual experiences that improved retention and engagement
• Owned the end-to-end redesign of Chewy Claus, delivering 450K+ submissions and contributing to 4.9M+ meals donated, while earning executive recognition for creative execution and impact
• Championed accessibility as Community Chair of Access for All TMRG, growing membership to 240+ and delivering 8+ events that increased awareness, inclusion, and organizational engagement
• Established scalable design patterns across authentication and membership experiences, enabling parallel team execution while maintaining consistency and high craft standards
• Facilitate design thinking workshops and design sprints to uncover user insights, align stakeholders, and drive customer-centered innovation across complex product areas
• Mentor designers and elevated team craft through design reviews, accessibility advocacy, and contributions to design systems and best practices.

Lead Product Designer

Genesys| Durham, NC (Remote)| September 2021 – February 2023

Directed design and user experience initiatives for a cloud-based customer contact center platform, partnering with cross-functional teams to deliver innovative solutions, improve workflows, and increase user engagement across high-profile products.

• Led strategic initiatives across Self-Service Automation, Workforce Engagement Management, and Platform teams, enhancing platform features and driving higher user satisfaction and engagement for 2 million+ users
• Facilitated Design Thinking Workshops and translated customer insights into actionable strategies for executives, integrating research findings into product roadmaps to inform high-impact design and business decisions
• Mentored junior designers and led bi-weekly design reviews, fostering a collaborative workflow that reduced project timelines, improved efficiency, and minimized design errors
• Conceptualized and evolved the design system, creating new UI components to improve consistency, adherence to best practices, and cross-team productivity.

Senior User Experience Designer and Technical Lead

Lenovo | Morrisville, NC (Hybrid)| June 2019 – September 2021

Led user experience and design initiatives for software and web-based applications in a fast-paced, global Agile environment, managing complex projects and driving data-informed decisions to improve customer experiences and product outcomes. Recognized as Employee of the Year by Vice President for exceptional performance and contributions.

• Increased onboarding activations by 50% through the redesign of Lenovo Welcome, an onboarding application with 400K+ daily activations preloaded on all Lenovo devices
• Shaped strategic vision, UI/UX design, and implementation for products at all lifecycle stages, integrating research insights and business goals into actionable design solutions
• Managed multiple complex technical projects across global, cross-functional teams, including design, development, and analytics for 9 internal sites while overseeing IT contractors and maintaining security and ongoing support
• Translated quantitative and qualitative research into actionable insights and presented voice-of-customer findings to stakeholders and Microsoft partners to drive product improvements.

Senior Strategic Designer

Lenovo | Morrisville, NC | August 2018 – June 2019

• Developed journey mappings, competitor analyses, and a 30+ page interactive trends research booklet for senior leadership, enabling data-informed business decisions and executive presentations
• Cultivated strong relationships with high-profile clients, including Microsoft, Intel, Medion, and InVision, enhancing collaboration and client satisfaction
• Built a team of engineers and researchers to produce data-driven deliverables, including infographics, animations, eNewsletters, and reports, streamlining the communication of insights.

Senior User Experience Designer and Technical Lead

Lenovo | Morrisville, NC | June 2016 – August 2018

• Led Lenovo Vantage, a preloaded software application for consumer, commercial, and gaming devices with 2 million+ daily active users, increasing app ratings from 2.4 to 3.6 through strategic design improvements
• Developed strategies for complex product spaces by establishing partnerships, conducting user research, and aligning solutions with business and customer needs, and documented design intent through site maps, wireframes, and interactive prototypes with clear functional and behavioral annotations.

Web Designer and Developer

Lenovo – Computer Task Group | Morrisville, NC | November 2014 – June 2016

• Played a key role in Lenovo’s website redevelopment (75M+ daily visitors), optimizing performance, running A/B tests, and implementing analytics tracking
• Designed user flows, wireframes, and sitemaps to improve engagement; developed CMS templates and trained 50+ global employees on system updates and feature releases.

Previous Experience

Senior Programmer Analyst (October 2013-November 2014) for First Citizens Bank, Raleigh, NC;
Interactivity Developer (December 2011-June 2013) for Allen Interactions, Tampa, FL;
Designer and Developer Consultant (November 2007-December 2011) for Self-employed, Tampa, FL;